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Zubair EDC hosted its “Tajribiti” monthly session on Digital Transformation and its Relevance to the SME Sector

Date: March 30, 2023

The Zubair Enterprises Development Centre (Zubair EDC) recently held its March “Tajribiti” discussion at the Bait Al Zubair Corporation in collaboration with Mazen Mohammed Al Hadrami, founder of Omani agency “Let’s M”. The session was attended by a group of entrepreneurs interested in Digital Transformation along with consultants of the Zubair Enterprise Development centre.

The session focused on the application of Digital Transformation in different business areas from administrative to marketing and customers relations. The discussion was extended to the role e-commerce plays in the Digital Transformation process.  

Commenting on the session, Thuraya Al Mahruqi, a business associate at ZEDC stated: “Digital Transformation is what drives growth and sustainability in the private sector especially for SMEs. Through this session, we seek to empower entrepreneurs in the Sultanate by highlighting the importance of Digital Transformation and how they can take full advantage of the opportunities it can offer for the growth of their business projects. The monthly “Tajribiti” sessions are a platform for participation, interaction and exchange of experiences and knowledge among SMEs entrepreneurs, specialists, and academics in the field of entrepreneurship.” She added: “it was our great pleasure to welcome Mr Mazen Al Hadrami to this session and we hope that our participants gained a better understanding of Digital Transformation and its application for their businesses.”

For his part, Mazen Al-Hadrami, the Founder of “Lets Go “and “Lets M”, said: ” I was pleased to participate in ZEDC “Tajribiti” session on the importance of Digital Transformation for SMEs. The objective was to showcase how a full Digital Transformation can have a significant impact on SMEs’ performance by using technologies which support management and marketing processes and enhance their customers’ experience.  . During this session, we provided valuable advice and information to participants to help them begin their journey towards Digital Transformation. I hope this meeting provided an opportunity for participants to learn the basics of Digital Transformation and identify steps they can take to achieve success in their day-to-day operations. This session was a great opportunity to connect and interact with entrepreneurs and those who are interested in Digital Transformation with engaging and valiable discussions. At “Let’s Go” and” Let’s M” Agency, we are keen to support and assist these companies in achieving their business objectives by leveraging modern tools and technologies”.

The Zubair Enterprises Development Centre (Zubair EDC) is one of the initiatives of The Zubair Corporation in the field of social responsibility, which runs many specialized programmes and a consulting center for entrepreneurs. Zubair EDC is keen to build strategic relationships with a number of its strategic partners from the public, private and academic sectors in order to support entrepreneurship in the Sultanate of Oman.