Date: June 15, 2015
Zubair Small Enterprises Centre (Zubair SEC) has organised a launch ceremony of the new collection of silver and gold plated jewellery called “Karam” introduced by Daar Al Washa Est, owner of the brand “Kidani”, specialised in designing and fashioning ornaments and jewelry. Zubair SEC, driven by its strategy and commitment towards small enterprises, launched this initiative to stress the significance of the adoption of small businesses and providing it with various services and technical, administrative and legal advisory to enable such projects to continue its growth and progress. The event was attended by Khalid Muhammad Al Zubair, Managing Director of the Zubair Corporation, along with a number of representatives from the public and private sector.
Kidani is one of the small projects affiliated to Zubair SEC and winner of the 2015 Direct Support Programme. Its vision is based on reflecting the modernist symbol within the cultural identity in its designs and fashioning of jewelries and combines tradition with modernity in its fashions. The company owner, Muna Amir Al Khusaibi adopted quality and excellence as main elements to achieve progress, and the authentic traditional lines of heritage to exhibit the simplicity and colorfulness of its brands. Today “Kidani” is well recognised in the jewelry market as a harmonious combination of jewelleries that marries Omani silver with gold layers and precious stones. It simply reflects the essence of the national heritage with a creative touch of the spirit of originality and the elegance of modernity.
Khalid Al Zubair, Managing Director of The Zubair Corporation, said: “The Zubair Corporation, through its strategy and vision towards small enterprises, is pursuing to steer entrepreneurs and members of Zubair SEC to join the private sector by creating a healthy and sustainable economic environment for growth. The Centre is making all its services available for the entrepreneurs and owners of small businesses to enable them to find solid ground and well established foundation within the market for a better future”.
He added: “In the case of “Kidani” and other projects which won the Direct Support Programme, the support provided was not limited to guidance and counseling in the administrative and legal aspects, but the Centre, through its staff, maintained a close supervision on the projects, step by step, to insure the sound execution of fine details needed by the entrepreneurs for the continuity and sustainability of their projects which will lead in turn to exert further hard work”.
Zubair SEC team has worked closely with Muna on many levels, most importantly the strategy to move with Kidani from amateur attempts to a clear well studied business development approach based on development and marketing strategies that enables the brand to reach higher exposure in local and international markets. The launching event for the new collection Karam is considered a milestone in the marketing strategy put in place with and for Kidani to introduce to the market the many features of the products and the good recognition the brand deserves.
Today, Zubair SEC has reached beyond the mere limited concept of extending support to SMEs, to adopt a wider approach of collaboration, as the Centre extends to its members opportunities for business development and application of best practices towards business expansion and sustainability.
Muna Al Khusaibi said: “I would like to thank The Zubair Corporation, particularly Zubair SEC, and all the staff of the Centre for the genuine support and guidance they provided me with. I’m very happy for the success of my dream project ‘Kidani, praise be to Allah, which was only possible by the efforts and support of the Centre. Today I feel I’m on the right track and confident of my abilities to develop and insure the success of my project”.
She added: “The basis of the idea of the new “Karam” collocation came from the beautiful scenery of the silver stars sparkling at night and the romantic color of the moon making an elegant necklace. It is from this unique and beautiful combination that the new collocation “Karam” is designed to reflect its literal meaning of Arabian generosity as the night, the moon and the stars are the guests of the desert”.
She further commented on her new collection: “Karam collection, although different but consistent, combines innovation with the originality in its design. It reflects life and inspires a splendor of an Arabian spirit which seeks through its elegant designs to combine simplicity and innovation with the depth of the idea. These silver varieties are designed for taste, originality and elegancy reflecting the past, the spirit of the present and future”.
Zubair SEC is one of the initiatives which emanated from The Zubair Corporation’s Social Responsibility strategic vision towards the Omani society. The vision reflects the corporation’s belief in the importance of small enterprises (SEs) in enhancing the national economy and contributing to sustainable socio-economic development. Today, Zubair SEC has more than 250 members that receive various strategic, legal, administrative, and financial advisory services and enjoy an ecosystem and platform of support to run their businesses empowered by competitive expertise and shared experiences.
For more information on Zubair SEC, please contact the Communications Office at info@zubairsec.org