Date: November 2, 2016
Aimed to address implications of recent changes in market dynamics, Zubair Small Enterprises Centre (Zubair SEC)’s recent ‘Tajribati’ session discussed the importance of practicing resilience during such challenging situations.
The ‘Tajribati’ session hosted His Highness Sr Sayyid Adham bin Turki Al Said, CEO of “The Firm” for Business & Economy Consultancy as key speaker to share his experience and insight with the audience. During the session, key speaker particularly examined how to empower SMEs to remain resilient when faced with the fresh challenges that changing markets represent; different scenarios of actions were discussed and the audience was highly engaged with their input and inquiries. While discussing possible scenarios and actions to be taken at such times of uncertainty the speaker and Zubair SEC advisors also elucidated the need for SMEs to be strategic in their approaches.
Zubair SEC’s ‘Tajribati’ series serves as a unique platform to connect business experts with start-up owners and new entrepreneurs to exchange views, discuss common challenges and share best practices. The session was attended by entrepreneurs, owners of small and medium enterprises, and business consultants.
“SMEs are often faced with significant challenges of sustainability. This is exacerbated by turbulent economic conditions. “Tajribati” is a well-positioned platform for SMEs to bring forth their concerns and challenges. Having spoken to some of companies at the event provided many insights. The most pressing issue was the need for dynamic business models that adapt with changing market conditions and offer resilience”, said His Highness Sr Adham bin Turki Al Said.
Ali Shaker, Business Advisor at Zubair SEC said, “Changes in market and socio-economic dynamics have always been a major factor in proper strategic planning for any business. Through our one-on-one advisory sessions and training sessions at Zubair SEC, we have been very keen to guide our members on how to be resilient in such changing market dynamics and how to handle uncertainties and apply proper risk mitigation as much as possible.”
He added, “We have been privileged to host His Highness Sr Sayyid Adham bin Turki Al Said who shared with our members and guest entrepreneurs some valuable insights and guidance regarding this critical topic.”
A young entrepreneur who attended the session said, “This Tajribati session helped us to analyse complex market dynamics. Considering the current period of slow economic growth, the speaker’s suggestions will help us bring much-needed discipline in our businesses.”
The session was engaging and allowed a platform for the attendees to discuss openly their concerns and experiences regarding changes in the market in the Sultanate and the region in general.