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Zubair Enterprises Development Centre Participates in COMEX 2023

Date: May 29, 2023

Showcasing the importance of Digital Transformation for SMEs

The Zubair Enterprises Development Centre (Zubair EDC) recently showcased its expertise at COMEX 2023 with a panel discussion entitled Transforming Artificial Intelligence (AI) Applications in Small and Medium Enterprises (SMEs). The session, falling under the Tajribati initiative, was held at the Oman Convention and Exhibition Center saw the participation of entrepreneur Abdulaziz bin Saleh Al Ma’awali, the founder of SMARTECH and an esteemed member of Zubair EDC along with Ali Shaker, the Head of Business Development and Partnerships.

The session dealt with several technical subjects, where administrative, financial, risk management and marketing aspects of digital transformation were discussed, in addition to communication with customers along with the role of e-commerce in the digital transformation process. Additionally, under discourse, was the application of AI to automate operations to improve efficiency and enhance customer service as well as the use of AI-powered Chatbots or Virtual Assistants. This steered the discussion towards understanding customer behaviour and market trends that improve decision-making processes based on data-based predictive analysis and forecasting.

Speaking on the occasion, Ali Shaker, Head of the Business Development and Partnerships said, “Zubair EDC continues to remain an integral part of the COMEX 2023. Our participation showcased Mr. Abdulaziz Al Ma’awali who presented an experience summary on the workings of SMARTECH, which provides technical and smart services to SME entrepreneurs specialised in food & beverage services. This is directly in line with the values and core reasoning behind the Tajribati initiative.”

Engineer Abdulaziz Al Maawali said, “I would like to thank the Zubair EDC and the Tajribati initiative for this opportunity to shed light on a mechanism that automates SMEs through the digital transformation provided by SMARTECH. Our main goal is to educate other entrepreneurs who own small and medium projects on the importance of using technology and artificial intelligence in their business operations. AI is a giant step in the right direction and direly necessary to further develop and manage financial, human, and other resources.” Zubair EDC is committed to bringing the best-in-class knowledge and cutting-edge business solutions for entrepreneurs who own small to medium businesses to address any difficulties and challenges they face. This know-how will help them overcome these challenges while highlighting opportunities in various sectors. Since its inception, Zubair EDC has sought to provide a suitable environment for the growth of entrepreneurship, by offering an array of procedures and opportunities for entrepreneurs to develop their institutions, whether through initiatives held by the Center or through participation in seminars and discussions with partners within the Sultanate of Oman and beyond.