Date: November 27, 2023
Zubair Enterprises Development Centre (Zubair EDC) has unveiled the second phase of the Azm training program in collaboration with the Al Jisr Foundation. Leveraging the support of specialised firms and experts in the marketing domain, this stage aims to implement advanced technical aspects. The primary focus is on elevating the marketing and promotional sides of projects associated with rehabilitation centres for individuals with disabilities, all overseen by individuals within this category. Azm stands as an initiative introduced by the Al Jisr Foundation in collaboration with the Ministry of Social Development. Its primary objective is to bolster consumer trust in products designed for individuals with disabilities that bear the Azm logo, positioning them as the preferred choice. This is achieved by establishing a positive mental image, portraying products under this brand as trustworthy and of high quality. The assurance of unified manufacturing standards in terms of quality, standards, and packaging further contributes to the credibility of products associated with the Azm brand.