Velvet Touch | 2015
There are numerous imported and locally made skincare products in the market, however, what these products lack is the personal touch. This is the unique approach of ‹Velvet Touch›, the brainchild of Nasra Al Maamari.
‹Velvet Touch› provides quality skincare products like perfumes, creams, skin moisturisers, towels amongst others. The unique differentiator with ‹Velvet Touch› is that products are packaged and personalised based on the individual needs of the customer. Nasra sees this business as a big step forward into the field of entrepreneurship, and her new business clearly means a lot to her considering the amount of time and effort she spends into nourishing it.
Nasra says, “The idea of Velvet Touch is unique and enjoys a high added value. Providing a personalised element in the product really helps in marketing and promoting it. I have spent a lot of effort on this project and I am looking forward to making it an authentic Omani brand with a strong presence in the global markets. I am determined to achieve my goal and will not stop until I fulfil my dream.”
During the first few years of the project, Nasra faced challenges with the project, due to her limited experience in running a business. She then decided to approach Zubair SEC and managed to demonstrate passion and dedication that convinced the Centre’s advisors with her business model and plans, and got qualified for the Direct Support Programme.
Nasra has a strong will and determination to achieve success; a commitment she demonstrated by implementing the guidance and advice provided by the advisors of Zubair SEC. With their support, Nasra has successfully developed her brand and has now a solid business plan in place with the possibility of expanding the business even further, adding more products, and looking for new markets. With the aim of improving competitiveness of her project, Zubair SEC helped Nasra establish collaboration with perfume manufacturers in France, and professional packaging companies in Dubai. Nasra adds, “Zubair SEC has put me on the right path with a comprehensive business plan, and a clearer vision of how my business will look in the future. I have also put together a feasibility study, to understand the projected expenses, volume of demand, and the expected profit. I am about to launch my first collection of ‹Velvet Touch› in the market, which is a real test for the business. At present I am working, with the guidance of Zubair SEC, on a perception study for the new product line which will be launched soon.”
Nasra is an ideal example of a determined and motivated entrepreneur. She is looking forward to sell ‹Velvet Touch› products in the regional and international markets, and wishes to see her brand sit next to bigger brands in the near future.