Dar Al Washa Trading “Kidani” | 2015
When she talks about Oman you immediately see pride reflected in her eyes. She strongly believes that her country is a jewel and needs someone to refine it, polish it and present it to the world in its best form. This goal is what Muna Humaid Al Khusaibi has devoted her time and effort towards.
Muna says that the relationship between Omani women and jewellery goes back to ancient times. Silver in Oman is as old as the history of the county, but needs to be presented in a contemporary way to be accepted by the young girls of today. Having this thought, Muna established Dar Al Washa Trading “Kidani” specialised in the design and crafting of Arabian jewellery and dresses.
Dar Al Washa Trading ‹Kidani› produces exquisite silver jewelleries, including those plated with gold water, in addition to precious and semi- precious stones. Muna has her own perspective and her own creative designs, but any business needs more than just talent and creativeness to compete in the local and regional markets.
Muna joined Zubair SEC two years ago, after which she further developed, with the Centre’s support, her business brand ‹Kidani›, and the packaging of the products to be up to the uniqueness of her designs. Today ‹Kidani› has successfully made its presence known not only in the Omani market but at the GCC level as well.
In cooperation with the Centre, Muna prepared a business plan to push her brand forward in these markets. The management, financial and marketing planning assisted her in promoting her work and ensuring her brand stood head and shoulders above others in the market.
Her passion and motivation qualified her to join the Direct Support Programme of Zubair SEC. The financial grant received from the Programme was used in producing the first collection of ‹Kidani› products ‹Karam› which was launched in a special ceremony in 2015 organised by the Centre. The new collection was well received in the market and attracted the attention of many interested in contemporary Omani jewellery in specific and the media in general. Commenting on her first collection Muna says, “The designs of the first collection were inspired by the night view of the Omani desert, where the moon is in the middle of the stars in the sky shaped like a necklace. This was the starting point and the future collections will also be derived from the Omani heritage.”
Today, ‹Kidani› with the support of Zubair SEC is planning to launch the first retail outlet of Dar Al Washa Trading, which is the second successful step for Muna. Commenting on the dedicated retail outlet, Muna adds, “Launching the new outlet will be a really positive step for ‹Kidani› and I am confident of our success with the kind support and guidance of Zubair SEC. I aspire to see ‹Kidani› as one of the international brands in the future.”
“Kidani is a harmonious merge between heritage and modernity; it is redefining the beauties of Omani authenticity in today’s words. I thank all who provided me with support to achieve my dream,” concludes Muna.