Shumook Engineering Consulting | 2014
When you sit with her for the first time, you feel you are in the presence of a distinguished person. Jokha Nasser Al Husaini is an optimistic young woman, an entrepreneur with a special character, and a high-achiever who intends to work as hard as possible to achieve her goals. She is not shy to disclose her future ambition to hold highest designations at the Ministry of Transport and Communications or the Muscat Municipality.
Jokha has named her company ‘Shumoukh’ meaning heights, pride and grandness in Arabic, and she is one of those individuals who feels a true sense of satisfaction at every milestone that she achieves. Jokha is confident that she has a lot to offer to her country, especially after she started achieving remarkable results in her business within a relatively short period of time, and benefiting from her membership at Zubair SEC.
With a Bachelor degree of Science in Built Environment (Quantity Surveying), she started her career even before completing her higher education. She moved into the world of engineering to work in an engineering consulting company, overseeing road construction projects in the Sultanate.
It was not until October 2011 that her interest in engineering truly became a passion, and she decided to launch her very own company ‘Shumoukh’ Engineering Consulting’ where she specialised in the field of quantity surveying and contract management, later adding multiple services in collaboration with a number of local and international companies.
After Jokha joined Zubair SEC, she quickly grew her ability to refine her administrative, financial and marketing skills to make her business a success. A series of specialised local and international workshops held by the Centre helped her in the development of the marketing mechanisms and ways to continually develop the corporate identity.
She also sharpened her communication skills, developed presentation skills and learnt ways to prepare and present commercial proposals. Al Husaini’s business was also selected for the Direct Support Programme of the Centre, which had a significant impact on its rapid expansion, building a solid foundation for future growth opportunities.
One of the major benefits for ‘Shumoukh’ as a member company of Zubair SEC was the Centre’s ability to play an advisory role in the field of strategic management and evaluation of opportunities assisting in accelerating her growth potential. What helped Jokha in her growth aspirations was her deep knowledge of the competition in the local market. This enabled Jokha to quickly build capacity within the business, adding 9 new employees, 5 of whom are Omanis. While Jokha is the only Omani female who owns and manages an entire Omani company in the field, she is also the only Omani woman contracted as a consultant and engineering specialist by the Ministry of Justice.
In the past year, ‘Shumoukh’ was successful in winning 30% of the projects and tenders applied for. The company has also signed a number of contracts of cooperation with global specialised companies in the engineering field.
While talking about the future, Jokha remains confident and knows no limitations to her ambition. She is aware of what she has accomplished and is mindful of the challenges ahead. Jokha says, “The reputation of my company and the quality of our services is my unique selling proposition. Therefore, I am continuously working around the clock on enhancing my service portfolio while maintaining high quality. My ambition is to develop the field of engineering consultancy in the Sultanate, and hopefully venture into the neighbouring countries.”