SmarTech Solutions
Smart Business
Abdul Aziz Saleh Ahmed Al Mawali, the founder of SmarTech Solutions, is ready with a fresh brand identity and new line of products to meet the demands for smart products and solutions in a connected society.
Abdul Aziz Saleh Ahmed Al Mawali is an energetic person who is full of ideas and likes taking up new challenges in life. Despite having a settled job as an electronic engineer in the media sector, he always had the urge to do his own parallel business. In 2010, he took the plunge by registering SmarTech Solutions Company to focus on the needs of small businesses.
Through SmarTech Solutions, Abdul Aziz provides software solutions and products to restaurants, cafes, shops and points of sale, as well as a variety of electronic systems and services in a tie-up with a Bahraini American company. Over the years, his clientele has crossed a 350 mark with an ongoing relationship with the majority of his clients.
He emerged as a member of the Direct Support Programme of Zubair SEC in 2018. The development has been a game changer for him. This has given wings to his ambition. The advisors at Zubair SEC thoroughly studied his business and his managerial capabilities and looked at how the business could be taken forward. Zubair SEC provided him with opportunities to visit specialized exhibitions such as a large-scale technology exhibition in China in 2018. This helped him obtain knowledge about the latest trends in the field of his business.
Zubair SEC has created a new brand identity for SmarTech Solutions. It was unveiled during an exhibition for SMEs organised at the Muscat Grand Mall (MGM) in the first quarter of 2019 by Zubair SEC. Apart from launching the brand identity and logo, SmarTech Solutions also launched a new line of service and products (SmarTech Home) during the exhibition. The new service and products have been developed for residences and buildings which enable integration of home electronic devices and turns the house to a smart home that functions automatically to prevent fire and theft, and saves on energy.
The newly revealed logo and brand identity symbolises SmarTech Solutions’ objective and aspirations. The new logo was developed by branding specialists at The Zubair Corporation in coordination with Zubair SEC and its member. The new identity also reflects the advancement and development in the area of technology-based solutions. The exhibition provided an opportunity to present latest smart technologies and get customers feedback, as well as achieving good sales. The new branding will help him better compete in the market. The new identity strengthens and modernises how the company represents itself and reflects its core values and future strategy.
Acknowledging the support from Zubair SEC, Abdul Aziz Maawali said, “Since branding is a vital aspect of a marketing strategy, the new identity and logo for my company helps to inspire a sense of confidence to the brand. The support that I have been receiving since I joined Zubair SEC has been fundamental to the development and progress of my business. The team at Zubair SEC has been paying close attention to every detail of my business operations and providing me with guidance and advice on how to take my business forward till my brand became known for the excellent accounting systems we offer at largest commercial centres in the Sultanate. I am really thankful that Zubair SEC facilitated the launch of the logo and new services at the exhibition in MGM. Participating in the exhibition has helped me build a database of clients and obtain new business opportunities.”
Abdul Aziz now has two verticals to take his business forward – SmarTech Solutions for businesses and SmarTech Homes. He is going to launch his branded products by sourcing the devices from China, Korea and Poland along with software from the USA and India. For smart homes, Zubair SEC is in talks with construction firms, property developers, engineering consultants, civil engineers, architectures and interior designers to promote his IoT-based smart products and solutions. Zubair SEC is also helping Abdul Aziz to look for new showrooms and branches in a better location to attract more clients for his growing business.
Managing a full time job and the business that is growing and showing a lot of promise is quite challenging but Abdul Aziz Al Mawali is doing the balancing act with great perfection to provide the best smart solutions in the Sultanate!