Shiyaka Photography
Sheer determination has taken her to new places. Having started off with a small photography studio, Zahra Mohammed Saif Ambu Saidi has over the years expanded her business into souvenir making, destination management, digital photography, and animation production.
“Zubair SEC has played a key role in my business journey. Their guidance and supervision have been pivotal in different stages of my business ensuring growth and sustainability of my small enterprise.”, says Zahra Ambu Saidi.
Lights, Camera and Action
From a small photography and video studio to digital photography, souvenir manufacturing and destination management, Shiyaka Photography has come a long way since it was set up.
Meet Zahra Mohammed Saif Ambu Saidi, Founder of Shiyaka Photography. Zahra, along with her husband set up the studio in early part of 2015. Over the years, Shiyaka started offering a bouquet of services and gradually moved to a new location in Mawellah. The studio progressed later into a souvenir business aiming to establish a foothold in the market.
When they joined the Zubair SEC’s Direct Support Programme for the year 2018, they were functioning from a small basement shop in Al Khuwair. Zubair SEC extended extensive advisory support to Shiyaka Photography, guiding them through their business development, marketing strategy, and expansion plans.
Shiyaka Photography has done corporate photo shoots for major corporations in the country, besides corporate events and weddings. As they have the rights for photography, Shayaka has also got into souvenir designing as well. Zahra has now established a nice shop in Mawellah to set up a professional digital studio. The studio is a little more than a picture studio, offering various photo-related services. Along with this, Zubair SEC is guiding them to set up a new website and further develop their services portfolio.
The company’s expertise in photography and videography has given it a competitive edge to apply creative ideas on personalised items of their own making. Over a period of time, Shiyaka has transformed from a small photography unit into a souvenir making, destination management, and digital photography unit. Shayaka, which is now a one stop shop for photography services, has two revenue streams – souvenir and photography studio. They are developing destination souvenirs for Nizwa fort and other major sites in the Sultanate, with the guidance of Zubair SEC team.
Recently, Zahra has added multi-media and animation production services to the business portfolio of Shiyaka which has a very good potential to enhance its competitive advantage and the comprehensiveness of their services offered to the market. Starting October 2019, she has run her own booth at Muscat Mall selling special souvenirs and custom made items too.
Zahra, who has a Bachelor’s degree in Multimedia – Computer Science from Middle East College is very enthusiastic about the future growth. “We are continuously working to enhance our service portfolio and we look forward to become the best Photography Company in Oman.”, says Zahra Mohammed Saif Ambu Saidi.