Date: July 5, 2017
Understanding that branding is a significant ingredient to the success of a company, Zubair Small Enterprises Centre (Zubair SEC) launched brand and products for Al Broumi Honey owned by Naser Saleh Al Broumi.
Naser Saleh Al Broumi, founder of Al Broumi National Enterprises, is a member of Zubair SEC and winner of its Direct Support Programme for year 2017.
The launch event was held during the annual iftar organised by the SME Group under the patronage of His Excellency Mohammed Salim Al Tobi, Minister of Environment and Climate Affairs. The event was attended by a conglomerate of various SME owners and entrepreneurs as well as key stakeholders in the SME ecosystem in the Sultanate.
Al Broumi Honey has a product range of two types of pure original Omani honey namely Al Sumur and Al Sidr, and the business operates from Izki, Dakhliyah.
Zubair SEC’s team worked on the branding for Al Broumi Honey and products packaging. The objective was to make the branding reflect originality and contemporary designs that would help sell the products to a larger market base, while emphasising the competitive advantage of the honey being Omani.
Ali Shaker, Business Advisor at Zubair SEC said, “The products of Naser’s business had caught our attention from the beginning. He has a distinguished line up of pure honey products. What was missing, to accelerate his sales, was proper branding and packaging which can scale up his marketing efforts and reach a wider market.”
He added, “Launching Al Broumi brand and products at the SME Group annual iftar is a real privilege for us and for Naser. The event provided him a great opportunity for exposure and recognition, and we believe there would have been no better place to do the launch than amongst his fellow entrepreneurs and the SME support community, so we thank the SME Group for allowing us and Naser this special opportunity.”
Thanking Zubair SEC, Naser said, “I would like to extend my gratitude to Zubair SEC for helping me in the development and progress of my business. The extensive support that Zubair SEC team have extended since I joined the centre has been of paramount importance in stabilizing my business and increasing recognition of my products and services. The advisory support I received from Zubair SEC has served as a beacon towards success”.
He added: “the new marketing strategy designed with Zubair SEC as well as the fresh new brand and logo will tremendously help me in promoting my business and products and be able to penetrate new markets”.
Zubair SEC has helped its members with rebranding efforts in the past too, amongst various other support services. Zubair SEC has always been in the forefront in assisting ambitious start-ups and entrepreneurs to grow assertively. Through Zubair SEC, its members have been having better access to knowledge, expertise, and understanding of the market.
Zubair SEC’s Direct Support Programme rewards members who prove throughout their work with the Centre their commitment towards success and dedication in applying the consultancy and advice provided to them by the Zubair SEC team. Selected members for the Direct Support Programme receive additional direct advisory and consultancy services as well as a financial grant to support their businesses.