Zubair EDC Hosts ‘Tajribati’ Session on Entrepreneurship in the Age of Artificial Intelligence
07 Jul 2026As part of its ongoing efforts to empower entrepreneurs and foster a culture of innovation, Zubair Enterprise Development Centre (Zubair EDC) hosted a new session in its ‘Tajribati’ series titled ‘Entrepreneurship in the Age of Artificial Intelligence.’ Held at The Zubair Corporation, the session brought together entrepreneurs, business professionals, technology enthusiasts, and employees from across the Corporation and its subsidiaries.
The session featured Maha Al Habsi, Co-Founder and Chief Operating Officer of the Artificial Intelligence Technologies Academy. Ali Shaker, Head of Sustainability at The Zubair Corporation and Head of Zubair EDC, moderated it.
The discussion explored the rapidly expanding role of artificial intelligence in entrepreneurship, highlighting how AI technologies can streamline business processes, enhance operational efficiency, and strengthen the competitiveness of start-ups in an increasingly dynamic marketplace. Participants were introduced to a range of AI tools that entrepreneurs can leverage throughout the various stages of building and growing their businesses. The session also showcased local and international success stories, demonstrating how the adoption of AI has accelerated innovation, supported business development, and enabled sustainable growth.
The session further addressed common challenges entrepreneurs may encounter when implementing AI solutions, emphasising the importance of adopting these technologies strategically and responsibly to maximise value creation and ensure long-term business sustainability.
Commenting on the session, Ali Shaker said: “The Tajribati sessions reflect the Centre’s ongoing commitment to equipping entrepreneurs with the knowledge and practical tools they need to thrive in an increasingly dynamic business environment. Artificial intelligence offers a significant opportunity to drive innovation, enhance start-up performance, and improve workforce capabilities. Building awareness and developing the skills required to harness these technologies will be essential to achieving sustainable growth and long-term competitiveness.”
Maha Al Habsi added: “Artificial intelligence has become a defining force in the future of entrepreneurship. Developing digital capabilities and effectively leveraging emerging technologies are now among the most important success factors for entrepreneurs seeking to remain competitive in today’s fast-changing business environment.”
The session forms part of Zubair EDC’s broader efforts to empower entrepreneurs, facilitate knowledge exchange, and create new opportunities for innovation that keep pace with global technological developments while strengthening Oman’s entrepreneurial ecosystem.
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About The Zubair Corporation
The Zubair Corporation is a leading diversified business group in the Sultanate of Oman, with a legacy spanning more than five decades. The Corporation operates a portfolio of over 50 companies, subsidiaries, and associates across key sectors, including energy and natural resources, mobility and equipment, smart electrification and automation, industrial and chemical solutions, real estate and hospitality, financial investments, FMCG, and digitalisation.
Driven by a commitment to innovation, strong corporate governance, and responsible business practices, The Zubair Corporation partners with over 300 international and local brands, building long-term relationships based on trust and shared value. The Corporation continues to play a key role in supporting Oman’s economic development while promoting sustainability, investing in human capital, and advancing initiatives that contribute to national progress in line with Oman Vision 2040
About Zubair Enterprise Development Centre
Zubair Enterprise Development Centre (Zubair EDC) is one of the flagship initiatives established under The Zubair Corporation’s strategic corporate social responsibility vision. It reflects the Corporation’s long-standing commitment to supporting Omani society and strengthening small and medium-sized enterprises (SMEs), recognising their vital role in stimulating the national economy and contributing to sustainable economic and social development.